Hyatt Regency Birmingham—The Wynfrey Hotel
October 11-13, 2019

Reserve Your Space

It’s back! You asked and we’ve obliged. Join Editor-in-Chief Phyllis Hoffman DePiano for a whirlwind weekend of fun, fellowship, and inspirational entertaining tips as Southern Lady CELEBRATION returns with attendance options that include your entire hotel stay. Enjoy our keynote speaker, the delightfully hilarious Jeanne Robertson, and special panels on décor, floral design, hosting ideas, fabulous recipes, and accommodations at the Hyatt Regency—all in our Birmingham, Alabama, hometown.

Speakers from leading companies will guide you on the latest fashions in tabletop design. Get the dish on food trends from top entrepreneurs throughout the South. Shop arts, home décor, and more at our onsite boutique, all while getting the inside scoop on the world of Southern Lady. Register for our VIP package and you’ll enjoy an extra night’s stay at our event accommodations, a private dinner at Phyllis’ home, early access to the boutique, reserved front tables, and other benefits. VIP packages are very limited—don’t delay!

Reservations are first come, first served, so gather your friends and mark the date: October 11-13, 2019. You don’t want to miss this fabulous weekend of camaraderie and community at Southern Lady CELEBRATION, where you’ll enjoy making memories with cherished old friends and even meet some new ones.

Spaces are limited, so confirm your interest in attending, and be the first to receive notification when registration is open. We hope to see you there!


Registration Options


$1,350.00
Registration is now closed.

What Will Be Provided

  • Hotel accommodations for one registered attendee at Hyatt Regency Birmingham—from Friday evening, October 11, to Sunday morning
  • A welcome bag of Southern Lady treasures
  • Dinner on Friday, October 11
  • Light breakfast and gala dinner on Saturday, October 12
  • Light brunch on Sunday, October 13
  • Sessions and meet-and-greets with Editor-in-Chief Phyllis Hoffman DePiano and special guests
    •  


$2,300.00
Registration is now closed.

What Will Be Provided

  • Hotel accommodations for two registered attendees at Hyatt Regency Birmingham—from Friday evening, October 11, to Sunday morning
  • A welcome bag of Southern Lady treasures
  • Dinner on Friday, October 11
  • Light breakfast and gala dinner on Saturday, October 12
  • Light brunch on Sunday, October 13
  • Sessions and meet-and-greets with Editor-in-Chief Phyllis Hoffman DePiano and special guests


$950.00
Registration is now closed.

What Will Be Provided

  • A welcome bag of Southern Lady treasures
  • Dinner on Friday, October 11
  • Light breakfast and gala dinner on Saturday, October 12
  • Light brunch on Sunday, October 13
  • Sessions and meet-and-greets with Editor-in-Chief Phyllis Hoffman DePiano and special guests


VIP Single (+$500.00) SOLD OUT
VIP Double (+$1,000.00)
SOLD OUT
VIP Commuter (+$375.00)
 SOLD OUT

This package includes an extra night’s stay at accommodations on Thursday, October 10th, at the Hyatt Regency Birmingham, a private dinner at Phyllis’ home, early access to the boutique, reserved front tables, and other benefits. You must purchase a regular attendance package along with the upgrade. VIP packages are sold-out!

We are offering an extra night’s stay before and after the event begins. Please note that if you purchase a VIP Package your stay on Thursday, October 10th will already be included.


Attendees have an option to pay 50% of their registration costs and the remaining balance before the event. Final payment is due September 15, 2019. Please note the event fee is nonrefundable and failure to pay remaining balance will automatically forfeit your place. See FAQs for information related to travelers insurance.

THURSDAY, OCTOBER 10, 2019

3:00 – 5:00 P.M.           VIP registration
6:00 P.M.                      Bus transportation to VIP dinner

FRIDAY, OCTOBER 11, 2019

12:00 – 5:00 P.M.          Registration
12:00 – 6:00 P.M.          Southern Lady store
6:00 – 7:00 P.M.            Welcome dinner
7:00 – 7:45 P.M.            Phyllis Hoffman DePiano, Southern Lady editor in chief
7:45 – 8:30 P.M.            Susan Gravely, Vietri

SATURDAY, OCTOBER 12, 2019

8:30 – 9:30 A.M.             Breakfast
9:45 – 10:45 A.M.           Dorothy McDaniel, floral designer
11:00 A.M – 12:00 P.M.   Jeanne Robertson, humorist (book signing to follow)
12:00 – 6:00 P.M.           Celebration pop-up boutique
7:00 – 8:00 P.M.             Gala dinner
8:00 – 8:15 P.M.             Southern Lady of the Year Presentation
8:15 – 9:00 P.M.             Lori Allen, Bridals by Lori and TLC’s Say Yes to the Dress: Atlanta

SUNDAY, OCTOBER 13, 2019

8:00- 8:30 A.M.              Morning devotional (optional)
8:45 – 9:30 A.M.             Breakfast
9:45 – 10:30  A.M.          Ashley McMakin, Ashley Mac’s
10:30 – 11:15  A.M.        Carrie Morey, Callie’s Southern Biscuits
11:15 – 11:30  A.M.        Closing remarks

What Will Be Provided

  • Accommodations at Hyatt Regency Birmingham—The Wynfrey Hotel from Friday evening, October 11, to Sunday morning, October 13 (VIP Guests will enjoy an additional night’s stay on Thursday, October 10)
  • A welcome bag of Southern Lady treasures
  • Dinner with Phyllis Hoffman DePiano on Thursday, October 10 (VIP Guests only. Transportation to and from dinner included.)
  • Dinner on Friday, October 11
  • Light breakfast and gala dinner on Saturday, October 12
  • Light brunch on Sunday, October 13
  • Sessions and meet-and-greets with Editor-in-Chief Phyllis Hoffman DePiano, keynote speaker Jeanne Robertson, and other special guests

What Will Not Be Provided

  • Transportation to and from the event
  • Hotel parking
  • Lunch on Friday, October 11; Saturday, October 12; or Sunday, October 13
  • Optional hotel amenities not included in event itinerary
  • Optional local sightseeing

Editor-in-Chief Phyllis Hoffman DePiano
Come one, come all to the inspiring opening night welcome from our very own Editor-in-Chief. Enjoy her lively stories and heart-warming reflections.

Award-Winning Humorist Jeanne Robertson
Laugh the afternoon away with the hilarious musings of Jeanne Robertson. Our entertaining friend is no stranger to Southern Lady CELEBRATION, and we can’t wait to have her back on stage!

Bridal Couture Expert Lori Allen
TV comes to life when Lori Allen takes the spotlight. This Say Yes to the Dress Atlanta bridal expert will be imparting fashion wisdom and highlighting how to say yes to your very own mother-of-the-bride dress.

Master Florist Dorothy McDaniel
You’ll be mesmerized as Dorothy creates one of her gorgeous arrangements before your very eyes. Listen carefully as she gives advice on using flowers to enhance your lifestyle.

Callie’s Charleston Biscuits Founder Carrie Morey
One bite of a Callie’s biscuit and you won’t be able to stop. Watch as this biscuit-maker extraordinaire gives you tips for your repertoire. Of course, there will be samples!

Vietri Founder Susan Gravely
We’ll whisk you away to Italy with VIETRI’s very own Susan Gravely. Hear the tale of her beautiful tableware and home accents company.

Restaurateur and Caterer Ashley McMakin
Ashley Mac started her business literally from scratch. And it’s her comfort food recipes that keep customers coming back for more and more. Watch Ashley, with Brian Hart Hoffman alongside, do what she does best: cook up soul-warming food.

Will I recieve a FREE first annual Southern Lady ornament with my event purchase?

If you purchased your event registration before September 15th, 2019 you will be recieving a FREE first annual Southern Lady ornament. 

Is the event handicap accessible?

The Hyatt Regency Birmingham event rooms are handicap accessible. If you require a handicap-accessible room for your overnight stay, please indicate this in your registration form. If you’ve already registered, please contact Southern Lady with your information. Please note that we may not be able to accommodate late changes.

How do I make my hotel reservation for the event?

Your hotel will be reserved automatically when you register for the event. If you have any special requirements for your room, they should be noted in your registration. If you have already registered, please contact Southern Lady with any change requests. Please note that we may not be able to accommodate late changes.

What happens if the event is canceled or I cannot attend after I am registered?

If for some reason Southern Lady must cancel CELEBRATION, you will be notified and refunded your payment. However, we will be unable to refund any guest for an individual cancellation due to an emergency or sudden change in plans. Since the event fee is nonrefundable, we suggest buying trip insurance through a company such as Travelex. You can also check with your credit card company to see if travel insurance is provided. If you don’t purchase travel insurance, you agree to indemnify us against any charges that might otherwise be covered by your insurance. You further agree that we are not responsible for any costs of cancellation by you.

Will I have to pay for airfare separately, or is it included in the event cost?

Travel to and from Birmingham is not included in the cost of your CELEBRATION attendance. Whether you fly, drive, or live in town, you are responsible for transportation to and from the event.

What is the nearest airport? How can I get from there to the event?

Birmingham-Shuttlesworth International Airport (BHM) is approximately 20 miles from the Hyatt Regency Birmingham. The hotel offers complimentary shuttle service to and from the airport by advance reservation only. Contact Guest Services at 205-444-5796 to reserve.

Car rental services also are available from the airport. The hotel address is 1000 Riverchase Galleria, Birmingham, AL, 35244. Click here to view a map.

Does the Hyatt Regency Birmingham offer valet service? Do they charge for parking?

Valet service is available at $18 per day. Self-parking is available at $12 per day. Both include unlimited in-and-out privileges.

How do I register for the event?

If you have not registered yet, you may do so using our online form. Registration is on a first-come, first-served basis. Sign up for your spot before it’s filled!

Will my dietary restrictions be accommodated in the provided meals?

Please note any dietary restrictions in your registration, and we will do our best to accommodate your food needs. If you have already registered, please contact Southern Lady on the tab above with any change requests. Please note that we may not be able to accommodate late changes.

I want to bring a travel companion, but he or she does not wish to attend the event. Will he or she be charged for event participation?

If you are traveling with a companion who will not be participating in CELEBRATION, you may register at the single-occupancy rate. Please note that your companion will not have access at any time to our CELEBRATION hosted events or facilities.

Will I have free time?

We have planned a multitude of engaging activities and speakers for your time with us, yet we also know how important rest is, especially on a vacation. For this reason, we have planned free time for our guests between check-in and dinner on Friday (as well as during that day for VIP Guests) and at lunchtime on Saturday. For a full schedule of the event, click the Itinerary tab above.

What if I can’t make it to part of the event?

While we hope you are able to enjoy the entirety of the activities we’ve planned for our guests, we understand that there may be some time conflicts. You are free to arrive late or leave early from the event if you need to do so. However, there will be no discount to the cost of the event.

What is the weather in Birmingham typically like this time of year?

October is among Alabama’s loveliest months! Weather is typically warm and dry, with high temperatures averaging 74 degrees and lows averaging 53 degrees. Rain and cold spells are, of course, always a possibility and we suggest you check the local forecast before packing.