Bettina Benson dreams up each Chloe Kristyn design for professional women who strive to look stylish while feeling comfortable and confident. She recalls growing up in Chattanooga, Tennessee, and considering her grandmother, Betty Lou, the epitome of Southern style because she exuded “effortless elegance” through her outfit choices and her attitude. Every season, Bettina includes a leopard-print piece in the collection as an homage to her grandmother’s signature pattern.
She collaborates with her small, all-female team to bring each high-quality design to life, and every style is produced and manufactured in the U.S. from start to finish. As a woman of color, Bettina advocates for equality in her industry and works to bring minority designers into the spotlight. Ultimately, celebrating diversity and individuality is at the company’s core, along with a genuine desire to provide women with a timeless, confidence-boosting wardrobe. “We want to create a perfectly proportioned backdrop for a woman to tell her story,” says Bettina.
Visit chloekristyn.com for more information.
Text by Ashley Shaw
Photography by Katie Parker and courtesy of Chloe Kristyn.
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