Flair of Florence

Flair of Florence

Take a walk—or a walking tour—around the Downtown Florence Historic District and beyond to see streets lined with lovely antebellum abodes and well-preserved structures like the iconic Shoals Theatre. These architectural attractions blend into the Florence art culture with spots such as Frank Lloyd Wright’s renowned Rosenbaum House.

Though small, the city also touts a diverse shopping scene that ranges from local artwork to handcrafted goods. Visitors will even find high-end fashion, spurred by locals Billy Reid and Natalie Chanin, internationally acclaimed fashion designers who brought their work back home. This world-class shopping is sure to stoke your appetite, and the town’s profusion of locally conscious, contemporary Southern cuisine doesn’t disappoint. 

Flair of Florence

But save time for soaking in the city’s beautiful surrounds, from parks and preserves to tours and trails to sport fishing and scenic lake cruises on the Tennessee River. While on the water, be sure to listen closely—you might hear the soothing sounds of the distinctive Southern soul that has defined this storied town for generations.