In quaint Rowan County, North Carolina, the Patterson family farm has been growing quality produce for the last century, always bustling from spring to fall. The harsher cold months offered limited work and revenue opportunities—until the mid-1970s, when Phyllis Patterson was struck by the possibilities of poinsettias.
“My mom saw the need,” says Randall Patterson, the current third-generation co-owner of the farm with his brother Doug Patterson. “We had employees that weren’t very busy because of the cold temperatures, and a good place to work is in the greenhouse with heat and shelter. It started out with one small greenhouse—maybe 500 to 600 plants—and we’ve been able to expand from that.”