The idea sprouted—as many tend to do—from a rocking chair on a wraparound porch. That’s where Elisabeth Peterson shared with friends her dream of selling the artisanal pepper products created by she and her husband, Kevin Oelhafen. Virginia Beach-based Pennacook Peppers has now grown to encompass a full line of specialty foods, including a signature Purely Pepper Powder, a variety of salsas, and even a pepper jelly with just the right amount of heat.