Sneak Peek of Southern Entrepreneurs 2022

Emily’s Heirloom Pound Cakes

Sneak Peek of Southern Entrepreneurs 2022 
Photography by John O’Hagan and Steve Rizzo.

April McClung
Birmingham, Alabama

When the first bite of her family’s heirloom pound cakes made customers giddy time and time again, April McClung traded her successful career for a scratch-made venture. Flavors like melt-in-your-mouth Original, Lemon Blueberry, Key Lime, and Chocolate are sold by the slice, loaf, round, and even as colorful bite-size delights on a stick called Pound Pops.