By Marie Baxley
Photography by Andy Baxter Photography
Our Southern Lady of the Year and star of reality television’s Say Yes to the Dress: Atlanta encourages women over 50 to pursue their dreams.
Bridal world giant Lori Allen is famous for getting people to say “yes.” In the midst of high drama and often tears, her distinctive voice coaxes, questions, and soothes emotional brides trying to select a gown for the big day. But “yes” takes on a whole new meaning in Lori’s own life where perseverance, a positive attitude, and business acumen have combined for a booming business, a battle against cancer, and now a new book, Say Yes to What’s Next.
“It came to me in the shower one day. There’s really not anything geared to women over 50 that motivates,” says 60-year-old Lori, whose bustling wedding shop, Bridals by Lori, is the location for both Say Yes to the Dress: Atlanta and Say Yes to the Dress: Bridesmaids on TLC.